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Una década de vídeos con Youtube

By 19 diciembre, 2015 Sin categoría No Comments
Década con Youtube

El pasado 14 de febrero la archiconocida plataforma de vídeo Youtube celebraba, además de San Valentín, su primera década en la red. Y es que, aunque ya forme una parte importante de nuestro día a día, solamente hace diez años que se incorporó a nuestras vidas para cambiar el modo en que percibimos el vídeo en Internet., prueba de ello sus más de 1.000 millones de usuarios mensuales.

Youtube cuenta con más de 1.000 millones de usuarios al mes y más de 300 horas de contenido por minuto.

Sin duda la aparición de Youtube supuso un giro de 360º en los paradigmas de comunicación empresariales, sobre todo una vez que la plataforma decidió incorporar los anuncios, aumentando así la calidad del contenido al poder ofrecer a los youtubers un sustento. No obstante no hay que perder de vista que se trata de un site de entretenimiento, por ello no sorprende que de los diez vídeos más vistos de la historia de Youtube, nueve sean videoclips – lista encabezada, como no, por Gangnam Style con más de 2.000 millones de visualizaciones – y uno sea el pequeño Charlie mordiendo el dedo de su hermano. Entre los canales más suscritos también destacan los canales de artistas musicales, aunque la palma se lo llevan los canales de sketches, y en el top de la lista, el sueco Pewdiepie, con casi 35 millones de suscriptores que adoran verle jugar videojuegos.

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El vídeo más visto de Pewdiepie, con más de 60 millones de visualizaciones.

Cierto es que Youtube ha conocido una evolución sin precedentes, que lo ha llevado de ser una plataforma de vídeos domésticos de humor a un poderoso medio de marketing y comunicación, y también ha sido fundamental en el terreno de la política y de la denuncia social, pero las cifras y los datos nos demuestran que el humor y el entretenimiento son los reyes de la plataforma, y si quieres darle un buen empujón a tu negocio ya no basta con que grabes unos planos de tu empresa y los subas a Internet, debes darle una razón al usuario para ver tu vídeo y consumir tu producto.

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Bromas, sketches, retos, humor, son solo algunos de los caminos que muchos han decidido seguir para promocionarse, otros deciden decantarse por el patrocinio y utilizar a youtubers de primera línea que recomienden a sus millones de fans estos productos. Y por qué no, unir varias de estas estrategias para ofrecer, en definitiva, un contenido creativo, que no sólo quiera vendernos un producto o servicio, sino que sobre todo, nos entretenga.